YES.. I'm getting weird but I'll leave my clothes on (this time.)
Plant Bathing, an indoor adaption of the Japanese tradition of Forest Bathing. Shinrin Yoku, or Forest Therapy was developed in the 1980s as an affective preventative for health care and for healing. Shinrin-Yoku, means taking in the forest atmosphere, and this weekend mooiwatplantendoen.nl created a Shirin-Yuko with a Plant Bathing Studio at Harlemmerstraat on display until October 20th.
This week, I spoke with Monique Kemperman, who is the consumer campaign manager for mooiwatplantendoen.nl
PLANTMOM: I know, it was inspired by Japanese Tradition, but tell me your thoughts on where the inspiration comes from?
MK: It comes from the Forest Bathing in Japan, and we thought it would be a good idea to do it in a smaller way, with Houseplants, we want to make people more aware that even when they have a few houseplants, the will feel more relaxed. Anyone can easily "plant bathe" in their home by creating a little corner or in your bathroom, and create a nice oasis and look at your plants and relax. We used plants you can easily buy at your local garden center, including plants that clean the air. We also used plants that grow on trees, and popular plants like the Monstera, and colorful plants like Croton.
PLANTMOM: Just a little bit about yourself, could you tell me what you do here in Holland?
MK: I work for consumer branding with mooiwatplantendoen.nl and we have a UK version called joyofplant.uk, and I am the Campaign Manager for houseplants, our platforms try to inspire people with houseplants, and to have a different outlook with plants. A lot people have fear when it comes to plants, and that they are unable to care for them, they die all the time, but it is actually quite easy.
PLANTMOM: The Plant Bathing Studio is in the Netherlands, but, do you have plans of doing this elsewhere?
MK: Yes we are looking to do that, but for now we wanted to see how this would work. However we are launching our campaign this Sunday on social channels, called Bedankt Plant, a commercial for thanking plants for what they do for us. It will be aired here in the Netherlands, as well as UK and Germany, and France one week later.
PLANTMOM: We all know that plants have a lot of health benefits, including purifying the air, but with research do you know about the long-term benefits of having houseplants?
MK: We do know that there has been research about removing toxins, but plants can also have great psychological effects, and makes you feel more calm. This is because we originate from nature, so plants can also make us feel safe and nurtured. In regions where there are more parks and trees, and green, there is less violence.
As the holiday season quickly approaches we always begin to thank those around us for gifts and love, but I challenge you to think about how you can thank your plants, not only now but always. The Plant Bathing Studio will be open until October 20 from 10:00-18:00, and if you missed the pop-up, tune in October 21 for the launch of 'Bedankt Plant' on mooiwatplantendoen.nl.
Plantage Middenlaan 27 FL1